The fact that budgets are tight is not news to BtoB marketers; however, there are ways to secure budget for revenue-generating programs and strategic initiatives such as marketing automation.

In the thick of the planning season for 2011, you'll want to know what you can do to ensure the kind of budget that will drive the revenue your company requires. 

In this on-demand Webinar, Eloqua Chief Revenue Officer Alex Shootman and Bulldog Solutions President Todd Davison explain how to get the marketing automation budget you need to succeed in 2011. You'll learn:

• The opportunity cost of not operating at good- or best-practices levels
   
• Validations for revenue-driving strategies such as lead nurturing and lead scoring—features achievable only with marketing automation
   
• The key metrics your CMO needs to know