The building blocks for true integration between Sales and Marketing do exist. But most companies, even those with CRM and marketing automation in place, haven't yet combined the full power of these platforms.

The challenge is not why ambitious marketing organizations should push for integration of sales and marketing automation, but how? The benefits are evident: lower cost, higher efficiency, greater accountability and shorter sales cycles.

In this Webinar, Gerry Murray, Research Manager, CMO Advisory Service for research firm IDC, will review the IDC Sales and Marketing Automation Framework. You'll learn:

• How to quantify the need for alignment
   
• Key points for implementation
   
• A functional framework for automation