AUSTIN, TX—September 8, 2010—Isilon® has selected Bulldog Solutions as its demand-generation agency of record. Bulldog Solutions will develop integrated demand-generation programs that build Isilon’s prospect database and increase prospect engagement and conversion.
"We chose Bulldog Solutions because they bring to the table in-house expertise across the wide spectrum of BtoB
demand generation,” said Patti Mizulo, director of field marketing, Isilon. “They offer a holistic solution that addresses top- and mid-buying cycle needs, from attracting an audience through effectively nurturing them.
The Isilon demand- generation program will encompass audience acquisition activities including third-party media buying and prospect engagement activities such as lead nurturing campaigns, content creation and lead-generation Webinars. It will be handled from Bulldog’s Austin, Texas, headquarters.
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