IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.

 
You'll learn:

• The importance of identifying different roles within your target prospects’ organizations
   
• How to build a lead profile that delivers the key information Sales requires
   
• How to develop a content strategy that is effective across multiple channels