Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
 
In this workshop we'll review the steps to developing BtoB buyer personas.
 
You'll learn:

• A flexible template for building personas
• Key attritubutes you must identify to build effective personas
• Recommendations for validating personas

You'll also receive the white paper, "A Step-by-Step Guide to Building Buyer Personas," when you register for the event.