A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline. Resources spent to attract and engage prospects are wasted when the sales team can't convert them. ROI, to say nothing of the finely wrought sales and marketing relationships, suffer greatly.

In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly. 

The presentation will review:

• The concept of pipeline acceleration "zones," and how multiple zones mean multiple opportunities for Marketing to collaborate with Sales.
• Best practices in the two key acceleration categories of stimulus offers and enablement
• Common pipeline acceleration mistakes BtoB organizations are making, and how to avoid them