Even High-Performing Marketers Struggle with Content, Alignment

Continued struggles in sales and marketing alignment, challenges with marketing automation implementation and the ongoing need for compelling content plague even high-performing marketers, who find they have significant steps to take to shore up the foundations of their demand-generation programs.
These are the key findings from the Executive Benchmark Assessment (EBA), a survey created by Frost & Sullivan, the Growth Partnership Company, and Bulldog Solutions to measure the efficacy of BtoB marketers and provide benchmark data.
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