In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.
Part One: Benchmarking is a key component of a successful marketing strategy, helping marketers to define metrics and determine where time and resources are best spent. In this webinar, Amy Bills from Bulldog Solutions, a leader in demand generation, will review major benchmarks for BtoB marketers. Learn how you can improve in the areas of lead nurturing, content development, segmentation, and marketing automation performance.
Part Two: Inside the Mind of an Analyst Bill Bruno, a web analytics experts at Stratigent, will take you inside the mind of an analyst to understand the power of metrics. Learn how to report relevant data as well as find actionable insights within the numbers. In this webinar you will learn how to simplify the analysis process, gain insight on key performance indicators, and develop successful analytics strategies for 2010.
Register.



