Paid search isn't the same in BtoB as it is for consumers. It's not about shopping carts, one-click checkout and instant gratification. But paid search can fit into your complex buying cycle. In this Webinar, BtoB paid search expert Jim McKinley of 360Partners explains key steps to building a BtoB search campaign.
You'll learn:

• How to decide which keywords are most effective
• How to spot trends and measure results in weeks, not years
• How to address the potential high cost of expensive keywords