Demand generation experts from research firm SiriusDecisions to thought leader Brian Carroll have made clear the power of lead nurturing to improve the rate of closed deals.  
In this Webinar, Bulldog Solutions and software company Mark Logic will present an example of an effective nurturing program that re-engaged dormant leads for Mark Logic, generating additional ROI from an existing internal database and helping the company do more with less in the final quarter of 2009.

• The seven types of lead nurturing. How to nurture at various stages of the buying cycle, from acquiring prospects to communicating with existing customers
• The anatomy of a nurturing track. The back-end setup, content and communications needed to create nurturing campaigns
• Re-engagement case study. How Mark Logic’s lead nurturing program drove dormant and stalled leads to connect with the sales team