“The development of buyer personas was the spearhead to be able to drive messaging and get everybody pointed in the same direction in terms of how we are pursuing our nurturing and our realization of leads.”
-Fujitsu Network Communications
This white paper explains how to define your audience through the creation of buyer personas. It provides a step-by-step guide on how to uncover the key attributes of your most valuable customers—and how to create buyer personas to help you find more of them.
This white paper will help you avoid wasting resources on strategies and messages targeted at the wrong audience.
- Defining attributes of companies on your key clients list and the key people in each of those companies
- Determining pain points, motivators and sources of validation for those people
- Mapping the specific online and in-person environments in which those people work
- Pulling the information together into actionable buyer personas