BtoB marketers building lead nurturing programs and implementing marketing automation often learn the hard way that those ROI machines need to be fed with a robust set of content that speaks to different personas at different stages of the buying cycle.
In this Webinar, an expert panel discusses the content headache and how to cure it.

You’ll learn:

• How to use a content audit to determine where to focus precious content resources now.
• How to plan new (and repurposed) content that can be developed into multiple modes and “work overtime” right from the start.
• Best practices for developing a content center that makes it easy for your potential buyers to get the information they need, when they need it—and improves your opportunities to engage with them.