Best Practices: Strategic Content Creation

A deep well of useful content on which to base communications with your prospects is critical to successful demand generation. To create effective, targeted communications, you need something interesting to say, and preferably, a variety of ways to say it. Remember: The buyer is in control, and your job is to make consumable content available when and how they are ready toview or listen to it. A busy CMO might be more likely to consume content in small pieces such as a podcast or blog post,whereas someone else in the same organization might be ready and able to devote an hour to a live Webinar on a topic that’s highly relevant to their challenges. You want to reach them both.
Developing adequate content can be a labor-intensive exercise. The solution is a strategic content creation plan that leverages individual pieces of content into a wide variety of formats. In this guide, we’ll show you how to maximize your content investment and build a library of re-usable content.