The call-to-action architecture is a critical part of conversion planning and sales readiness. It sets your sales team up for success by identifying and efficiently engaging prospects who are ready to buy, and nurturing those who aren't.
In this Webinar produced for BtoB Online, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.
They review the approach of progressive disclosure, and describe high-value calls to action designed to reach elusive decision-makers. You'll learn:
- Three types of calls to action, and the role each plays in your architecture
- How explicit and implicit, or behavioral, data factor in to your understanding of prospects' needs and intent
- How to develop a compelling, high-value call to action that engages C-level decision makers who aren't likely to respond to traditional tactics
Event Type:
On-demand
Bulldog Solutions Speaker:
Rob Solomon