Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count

It’s one thing to develop effective tactics and strategies to capture your prospects' attention. But what do you do once you have it? One way to get the highest ROI for your marketing program is to leverage calls to action to help direct your prospects' activities in a conscious way across all of your promotion vehicles and channels.
Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb outlines three exercises designed to help you create an integrated promotion roadmap that incorporates all of your online marketing activities and leverages opportunities to cross-promote through various channels and build on existing traffic.