Successful BtoB marketing organizations must understand the buying behavior of specific decision makers and build an effective call-to-action architecture that matches prospects' buying behavior with specific value offerings designed to satisfy their objections and help move them through the sales pipeline.

This architecture sets your sales team up for success. In this Webinar, Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb will guide you through a series of specific steps for defining how your marketing and sales organizations can refocus on the buying cycle rather than their sales cycle to effectively to follow up on high-potential leads. 
The Webinar covers:
• Understanding three categories of calls to action
• Understanding and overcoming objections
• Reading the signs to nurture and convert
• Developing a high-value call to action to reach decision makers