If you're having a hard time getting value from your investment in marketing automation, you're not alone. The leap from basic implementation to a wider deployment and sophisticated use is a challenge for many marketing organizations. Regardless of the product's promise, deployment will have limited success if the company does not have appropriate people and processes to support it.
In this Webinar, SiriusDecisions Vice President, Services Director Jonathan Block discusses how organizations can best leverage their marketing automation investment. Heather Hoetger, Bulldog Solutions VP, Strategic Accounts, shows examples of practices applied to marketing automation platforms to create more effective demand generation campaigns and achieve better ROI.