This Webinar reviews a four-part blueprint for creating a strategic plan that optimizes demand generation activities and shows how one company used this process to develop detailed buyer personas to drive targeted messaging and more effective communications.

Ahmed Taleb, senior director of strategic planning for demand generation agency Bulldog Solutions, reviews a strategic planning blueprint with a focus on BtoB demand generation and lead nurturing programs. Michael Rapp, manager of eMedia for Fujitsu Network Communications, will show you how Fujitsu used this process to develop detailed buyer personas to drive targeted messaging and more effective communications.