The use of Web 2.0 tactics is in its infancy in BtoB marketing. Know your audience—and their social behavior profiles—to accelerate engagement with social media. In this Webinar for BtoB marketers, Forrester Vice President, Principal Analyst Laura Ramos explores the uses of social media in BtoB marketing. She discusses research findings and reviews Forrester's model for assessing social computing behavior, which can help marketers decide which tactics best address their prospects, customers and business goals.

You'll learn how blogs, podcasts, RSS and other social media tactics can help you connect with prospects and customers. Get insight from a leading research firm on what your peers are doing, and recommendations to help guide your own approach.