Ahmed Taleb, Bulldog Solutions Senior Director of Strategic Planning, shares proven insights into audience identification and segmenting.
If you’re under increasing pressure to be as efficient as possible with your marketing spend, this white paper will help you avoid wasting resources on strategies and messages targeted at the wrong audience.
Bulldog Solutions' Senior Director of Strategic Planning Ahmed Taleb shares a step-by-step guide on how to uncover the key attributes of your most valuable customers—and then how to create buyer personas to help focus your marketing efforts on finding more of them.
Fujitsu Network Communications says of the buyer persona development effort, “The development of the buyer personas was the spearhead to be able to drive messaging and also to get everybody pointed in the same direction in terms of how we are pursuing our nurturing and our realization of leads.”
This white paper will guide you in:
- Defining attributes of companies on your key clients list and the key people in each of those companies
- Determining pain points, motivators and sources of validation for those people
- Mapping the specific online and in-person environments in which those people work
- Pulling the information together into actionable buyer personas