BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

If you're being held accountable to how effective your lead generation is, this Webinar will explain how to clarify your key customer segments and drive more effective marketing communication strategies to better engage them.