Webinars, white papers, podcasts, blogs, rich media. You might be using one of these modes of communication as part of a lead-generation initiative. You might want to use all of them—but aren’t confident you can fit them together into a strategy that will generate better leads and more revenue with minimal wasted resources. In this Webinar, you’ll learn how to leverage multiple modes to create highly effective lead-generation campaigns. You’ll learn the benefits of executing multimodal campaigns with key talking points you can use to justify the concept to internal constituents.

You’ll also learn the strengths (and weaknesses) of Webinars, podcasts, blogs and other modes of lead generation, with specific examples of successful multimodal campaigns and analysis of why these campaigns worked.