One of the coolest things about working at Bulldog is the opportunity to really see and feel the seismic shifts in business, culture and strategies that are being fueled by the an evolution of tools and processes that’s happening so fast it boggles your mind.
Here at Bulldog, we call it “strategic overload,” as the depth and scope of opportunity can sometimes result in a sensory shutdown. We work a lot with enterprise client marketing teams, new technologies, media – old and new – and if there is one common takeaway I have, it’s how much of ALL of the new things that are happening are so early in adoption and evolution.
It feels like all of the energy of the dot.com mania, backed by just enough expertise to be fueling huge successes. Here, we’re reshaping our company culture to one that really drinks the Kool Aid. We have company meetings and trainings to get everyone engaged in social media, and are using these experiences to drive strategic, product and process improvements.
For our early readers, I’d really like to know some shared experiences with how you, or your company, are driving cultural change around Web 2.0, rather than only trying to harness it for brand, client or PR purposes?
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