You’ve sent invitations to your in-house database, put a link on your website and even made a post on your company blog. That’s plenty of promotion for your upcoming event, right?
Not anymore! Lately, I’ve seen clients become increasingly creative in how they promote their events, here are 5 of my favorites:
1. Email Signature
Update your email signature to include a blurb and a link to the event (especially effective for the sales and marketing folks)
2. Vanity URLs
If the URL for your event registration is long and confusing, create a short “vanity” URL that will redirect people. Make it something you can easily write down if you want to jot it on a business card, flyer, napkin, etc.. Traditional media (including a pen and paper!) can still work in your favor even if it’s an online event
3. Email Auto Responses
You’re going to be out of the office this week, but still need a few more registrants. How about adding a link to your email auto response? Something to the tune of “I am currently out of the office and will return Friday 5/4. I hope you can join us on May 8 for our upcoming Webinar titled “How to Create a Successful Email Campaign.” Register Today!”
4. RSS Feeds
You’ve added a post to your blog about the upcoming webinar, but consider adding an extra push just to the RSS feed as the event gets closer. (See examples at the Bulldog RSS page)
5. Instant Messenger
Love it or hate it, instant messengers exist in the workplace. Make yours work for you by adding a short promo in your “status” message.
So, how about it. What are your favorite creative promotion ideas? Has anything stood out recently and made you think “I wish I’d thought of that first”?
Oh, and how could I sign-off without first giving a plug for our upcoming Webinar series “A Framework for Successful Lead Generation Series.” Check it out!
-Kristin
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