Marketing Watchdog Journal - Bulldog Solutions

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Live Webinar:
Craft the E-mail that Gets 'em in the Seats

Learn battle-tested strategies for writing and designing BtoB e-mail promotions that work!

Tuesday, August 5, 2008
1 PM Eastern / 10 AM Pacific
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	IT Embracing Web 2.0 Movement in Enterprise, Forrester Says A new study reveals that IT, formerly suspicious and distrustful of Web 2.0, is now leading the charge. By C.G. Lynch, CIO.com

	Eight Techniques for Increasing Webinar Registrations How can you get the average businessperson to dedicate an hour of her busy workday to sit through your Webinar? By Karen Gedney, The ClickZ Network

	Give Your E-mail Marketing New Life Get past the routine of "set and forget" with four tactics that will increase your customer response. By Karen J. Bannan, BtoB Online

BullData

BullData BtoB marketing professionals answer the question, "Is your organization using prospect and customer data successfully to drive marketing campaigns?"
Survey results.

BullBlog: Unleashing BtoB Marketing

Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out.
Read more.

Bulldog Solutions is a proud member of:

July 2008, Issue 53

Visit BullDogma, our library of Webinars, white papers, articles and more.

Does your e-mail strategy need to be mobilized?
EEC Founder Jeanniey Mullen writes this month about e-mail for an audience on the go. More than 62% of people read their e-mail on a mobile device(!) As Jeanniey points out, "Whichever route you choose to take, please try something."

And on a related topic, please join us next month for a live Webinar on battle-tested strategies for writing and designing effective BtoB e-mail promotions. We're offering a special incentive if you register through Marketing Watchdog Journal using this link or the one to the left of this note: Register now.

Click here for exclusive healthcare marketing content from Miller Heiman.

Featured Article

Keeping Up with Readers on the Run

If you are reading this on your BlackBerry, iPhone or other handheld device, then I have already made my point. What steps have you taken to "mobile-ize" your email strategy?
> Read more
By Jeanniey Mullen, Founder and Executive Chairwoman, Email Experience Council; and EVP and CMO, Zinio

Lead-Generation Best Practices

Shape The Message, Don’t Slash the Price

It's no joke: Marketers are feeling the pinch of a slowdown. Here are four strategies to ensure your marketing organization is able to get through the downturn by running both the sprint and the marathon.
> Read more
By Nancy Costopulos, Chief Marketing Officer, American Marketing Association

Spotlight on Analytics

Those Trees That Fall in the Forest? Now You Can Hear Them
If dashboards make it easier for our clients to get data, but not easier for them to understand it, they're kind of like those trees that fall in the forest with nobody around. We've changed all that.
> Read more
By JT Buser, Senior Product Manager of Analytics, Bulldog Solutions

Lead-Generation Best Practices

IT or Bust

How important is a blog? Does e-mail yield better results than networking events? What's the deal with video white papers? George Krautzel of ITtoolbox and Todd Davison of Bulldog Solutions give you the answers.
> Read more
Q&A from the June 18 live Webinar, Reaching the IT Buyer: An Expert Panel on Technology Marketing. View the on-demand Webinar.

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.