Marketing Watchdog Journal - Bulldog Solutions

	\| Contact Us \| Bulldog Europe

Share with a Colleague and Get Your Tunes On

Your peers are winning-now it's your turn. Send this newsletter to a colleague, and if your colleague subscribes, you'll be entered into a drawing for a new video-enabled iPod® nano.

April Winner:
Jennifer Robinson, ProCare Software

On-Demand Webinar

AMA Webinar
A Case Study: Improving Lead Quality and Quantity

An inside look at the lead-generation activities of one of the world's largest management and technology consulting firms.

This Webinar is on-demand.
View at your convenience.

	BtoB Marketers Test New Web Seminar Formats to Maintain Registrant Numbers It's not just about buying a list, blasting an invitation and hoping for the best. By Andrew Gaffney, DemandGen Report

	Marketing to Third-Party E-mail Lists, Part 1 Costs are decreasing and CTRs are increasing—here's what you need to know about using third-party lists to take advantage of these industry trends. By Jeanne Jennings, The ClickZ Network

	Marketers Look to Boost Customer Retention According to a recent CMO Council study, BtoB marketers have a long way to go in implementing effective, consistent customer retention practices. By Kate Maddox, BtoB Online

BullData

BullData BtoB marketing professionals answer the question, "What is your organization's biggest lead-generation challenge?"
Survey results.

BullBlog: Unleashing BtoB Marketing

I chose a bird's eye seat deliberately so I could watch the audience reaction to the event (yes, sometimes I channel CJ from The West Wing, so what?) and sure enough, there was plenty of what looked like Twitter activity going on.
Read more.

Bulldog Solutions is a proud member of:

May 2008, Issue 51

This Month, We've Got Answers
Is our PR team savvy enough about social media? What is the best time of day for a Webinar? When is it OK to give up on a lead?

In this issue, we've got expert answers to all of these questions, and a lot more. Got even more questions? Send them on!

Featured Article

Is Your PR Team Social Media Savvy?
The people making the decisions usually have a total disconnect with social media and Web 2.0 technologies. Here's what you can do to ensure your PR team "gets it."
> Read more
By Connie Reece, Founder, Every Dot Connects

Marketing Evolution

The DIY Guide to Lead Marketing
The process Bulldog Solutions has gone through in developing our products and services is no different than any other BtoB company—we'd like to share what we've learned about lead marketing along the way. In a nutshell: We eat our own dog food.
> Read more
By Koen DeWitte, CMO and General Manager, European Operations, Bulldog Solutions

Want to hear more about customer-centric lead marketing?
Hear Tim Wilson, VP of Services at Bulldog, on Marketing News Radio, the American Marketing Association's radio show. Listen.

Lead-Generation Best Practices

The Results Are In: Best Times for a Webinar
This just in: The results of the online survey of the best days and times to schedule a Webinar. You may be surprised at the results.
> Read more
By Ken Molay, President, Webinar Success

Marketing Evolution

No Lead Left Behind
Do I need IT buy-in to start lead nurturing? Who's responsible for keeping the lead status up-to-date? When is it OK to give up on a lead? Paul Dunay of BearingPoint answers these questions and more.
> Read more

Q&A from the May 7 live Webinar, A Case Study: Improving Lead Quality and Quantity.

Social Media

The New BullBlog: A Case Study of the Importance of a Blogging Strategy
The recent unveiling of our new-and-improved BullBlog is further testament to our commitment to internal experimentation. Read the story of how Bulldog fails forward.
> Read more
By Tim Wilson, Vice President, Services, Bulldog Solutions

Sales Engagement

Adding Science to the Art of Selling
How can adding science to the art of selling help your organization be more competitive? Sales organizations with dynamic processes enjoy higher win rates, lower sales rep turnover, shorter ramp-up times for new hires and an increase in forecast accuracy.
> Read more
By Jim Banks, CEO, ShadeTree Technology

In which class of process adoption does your organization fit?
Take the survey to find out how your organization stacks up and receive CSO Insights' "Process Adoption and Sales Success" white paper.

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.