Marketing Watchdog Journal - Bulldog Solutions

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	Using E-mail to Promote Conferences and Events How do you use e-mail to get folks to fill the seats? Two words: targeting and relevancy. By Judith Nemes, BtoB Online

	Six Mistakes B2B Marketers Continue to Make with Organic Search Building links well is great, but it may not help much if unaddressed Web site issues aren't resolved. Here are some of the most common mistakes. By Galen De Young, SearchEngineLand

	Marketers' Role Evolving Beyond Communications Marketing is much more relevant, much more strategic than ever before, according to a study by BtoB and the Association of National Advertisers. Find out why. By Kate Maddox, BtoB Online

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BullData BtoB marketing professionals answer the question, "What is your biggest challenge this year?"
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BullBlog: Unleashing BtoB Marketing

Get those dormant leads to reengage. If they're not interacting with us, we can't provide any value to them, and they're not going to look for us as resource if and when our services would be a match for their needs.
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April 2008, Issue 50

A Note from Bulldog Management

Event Marketers: Help Is on the Way!
Event marketers are under just as much budget scrutiny as the rest of the marketing team. They're not immune to the drive toward accountability for each marketing dollar spent. This month, help is on the way with our special Webinar just for event marketers. Get More Bang from Your Trade Show Budget with Online Marketing explains how to take a trade show plan to the next level with proven online marketing tactics used by some of the best business brands in the world.

Also in this month's edition: insight from Miller Heiman's 2008 Sales Best Practices Study and the final article in our "Metrics and Cogs" series.

Featured Article

Online Marketing Helps Event Budgets Perform for a Tough Room
Event marketers are under just as much pressure as the rest of the marketing team to show ROI. Online marketing tactics can be incorporated into trade show activities to great effect, and help turn event results into something event marketers can take with pride (not fear) to the C-suite.
> Read more
By Amy Bills, Senior Manager of Field Marketing, Bulldog Solutions

Complimentary Webinar: Get More Bang from Your Trade Show Budget with Online Marketing
Take your trade show plan to the next level with proven online marketing tactics used by some of the best business brands in the world. And take your trade show ROI beyond your wildest expectations. View now.

Spotlight on Analytics

Your New Canary in a Coal Mine: Introducing Bulldog Solutions A/B Calculators
You've implemented A/B testing in order boost deliverability, open, clickthrough and conversion rates. But how do you analyze the results of these tests to determine if one split really outperformed the other as opposed to being statistically insignificant? Check out Bulldog's new calculators, designed to help you get smarter about your testing process and analysis.
> Read more
By JT Buser, Senior Product Manager of Analytics, Bulldog Solutions

Marketing Evolution

OpenID for BtoB? A Technologist Wants to Know
Developed by the open source community, OpenID is a platform attempting to solve the username/password problem and simplify the online experience. What does this mean for BtoB marketing in the years to come? Find out the good, the bad and the uncomfortably unknown about this exciting technology.
> Read more
By Chris Parisi, Director of Information Technology, Bulldog Solutions

Chris wants your feedback.
Just as social media had melded personal and professional identities, will OpenID be successful in creating a common identity useful for BtoB marketers? Find out what Chris has to say and then e-mail him what you think at cparisi@bulldogsolutions.com.

Sales Engagement

Selling and Sales Management in the Complex Selling Environment
Miller Heiman's global study of more than 17,000 sales professionals to date is considered the world's largest ongoing study of complex, BtoB selling and sales management practices. Find out some of the results of the 2008 study uncovering the core processes and management concepts that contribute to the most successful organizations.
> Read more
Executive Summary of the 2008 Miller Heiman Sales Best Practices Study

This article is an excerpt. Want to read the whole thing?
For more results from this study, read the entire Executive Summary of the 2008 Miller Heiman Sales Best Practice Study here.

Spotlight on Analytics

Metrics and Cogs: Sales Engagement (Part 4 of 4)
Typically, once leads pass from Marketing to Sales, they fall off the marketer's radar. This is one case where a clearly demarcated line between the two departments can jeopardize the health of the sales pipeline. In this issue, we'll take a look at the third and final cog in the lead marketing engine: Sales Engagement.
> Read more
By JT Buser, Senior Product Manager of Analytics, Bulldog Solutions

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.