Marketing Watchdog Journal

 

 

 

 

 

Our revenue performance newsletter delivers insight from experts on BtoB sales and marketing best practices.
Subscribe for Marketing Watchdog Journal to receive:

  • Advice, tips, interviews, trends and insights from industry experts
  • Executive briefs, webinars and other resources relevant to your marketing challenges
  • Best practices in the areas of revenue performance strategy, marketing infrastructure and innovative, effective BtoB programs.

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Archived Newsletters

Marketing Watchdog Journal:100th Issue: Always Looking Forward, the Future Is Bright (April 2013, Issue 100)
In this issue: On the occasion of our 100th issue, a note from our new CEO; plus, a Q&A with industry experts on how to solve your top marketing challenges and a video that shows you how to get others to promote your brand.
Marketing Watchdog Journal:Your Q1 Countdown Is On: Are You on Track? (January 2013, Issue 99)
In this issue: Your Q1 revenue clock is ticking, but a lot can happen in a quarter; plus, how to balance your marketing budget against your assigned revenue contribution.
Marketing Watchdog Journal: How to Tell Your Story for Better Engagement--and More Sales! (October 2012, Issue 98)
In this issue: Finish the year strong with a roadmap to reaching your revenue goals; plus, how to leverage buyer insight assessments as a big "give" for customers, a huge win for Sales.
Marketing Watchdog Journal: The Mad Skills Marketers Need to Succeed (May 2012, Issue 97)
In this issue: Does your marketing team have mad skillz? If not, they should. Download the new executive brief on how to close the marketing skills gap.
Marketing Watchdog Journal; What Has Marketing Done for Me Lately? (March 2012, Issue 96)
In this issue: A new executive brief on the state of demand generation, a Q&A on the same subject, and an infographic on how social media exploded SXSW.

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