In a landscape with declining budgets and blossoming technology, it makes sense that Virtual Trade Shows are coming of age. Virtual events are a great opportunity to showcase your company as a thought/technology leader and reach new (and financially restricted) audiences, but consider the following before diving in head-first.
Bulldog President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21.
MarketingSherpa has made the "whiteboard" from this year's B2B Marketing Summit available to their entire audience. But I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class notes.
Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of
