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Q&A: CRM, Search and Content Concerns for Marketing Automation Implementation

May 21, 2010 -- Amy Bills -- Post a Comment

In this Q&A excerpt from the recent Webinar "Six Truths About Marketing Automation," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to put marketing processes in place to ensure success in marketing automation implementation.
 See more Q&A on platform implementation and making the case for taking the plunge.
View the entire Webinar.

Other posts by Amy Bills| Read more|

Q&A: Laying the Process Groundwork for Successful Marketing Automation Implementation

May 18, 2010 -- Amy Bills -- Post a Comment

In this Q&A excerpt from the recent Webinar "Six Truths About Marketing Automation," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to put marketing processes in place to ensure success in marketing automation implementation.
 
See more Q&A on platform implementation.
 
View the entire Webinar.

Other posts by Amy Bills| Read more|

A CMO Who Works with CMOs Shares Traits of Successful CMOs (got that?)

April 28, 2010 -- Amy Bills -- Post a Comment

Eloqua CMO Brian Kardon shares Five Traits of Successful CMOs in this recent observation.

Other posts by Amy Bills| Read more|

Give the Sales Team the Right Tools

April 27, 2010 -- Amy Bills -- 1 Comment

In order to equip your sales team for success, examine how your organization prepares for and executes the dying art of one-on-one sales conversations. Is your sales team winging it, or are they equipped to optimize each and every conversation?
Read this excerpt from the ShadeTree Technology white paper, "Engaging in Effective One-on-One Sales Conversations," or download the complete white paper. 

Other posts by Amy Bills| Read more|
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