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Texas Early Birds Get 15% Online Marketing Summit Discount

June 25, 2010 -- Amy Bills -- Post a Comment

Online Marketing Summit is offering a 15% discount on the OMS in Texas this summer. Use the code EARLY BIRD to register. Bulldog will offer a Demand Acceleration Lab at the Austin event on July 21.

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Demand Generation Survey Results from BtoB LeadingEdge

June 23, 2010 -- Amy Bills -- Post a Comment

We participated June 22 in the BtoB LeadingEdge Virtual Trade Show, where we offered our booth visitors a short demand-generation survey on key areas critical to effective demand generation. Here are some of the results, along with some comparisons to recommended best practices in these areas. We'll publish the full results in the July issue of Marketing Watchdog Journal.

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Join Bulldog at the Online Marketing Summit in Austin

June 17, 2010 -- Amy Bills -- Post a Comment

Bulldog Solutions will offer a Demand Acceleration Lab at the Online Marketing Summit in Austin on July 21. We're excited to be part of OMS again this year. We'll offer 15-minute consultations reviewing the results of the Executive Benchmark Assessment, a tool we created with partner Frost & Sullivan to help BtoB marketers see how they compare to high performers in demand generation.
Register for the Online Marketing Summit
Take the EBA
And later this year look for an update on new benchmark data from the EBA. We'll look at the benchmarks on key areas of demand gen and compare how they've changed since we released the first set of data last year.

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How One Marketer Moved from Twitter Skeptic to Advocate

May 27, 2010 -- Amy Bills -- Post a Comment

In this month's Marketing Watchdog Journal:
The rewards of marketing automation are earned by effort and planning.
Build a strong process and your people and technology investments can fall into place. Read more "truths" about marketing automation and take the Executive Benchmark Assessment to see how you measure up. Also in this issue:

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