I’m quoted in a DemandGenReport article today, “B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers.” It’s a good snapshot of key trends in Webinars right now: The need to work harder in order to keep attendance numbers steady; the move toward rich media; experimentation with different formats and lengths.
We’ve had some success lately unlocking ourselves from the hourlong format, moving to a 45-minute or 30-minute live Webinar when the content and message dictated that change. But as I indicate in this article, there is still a place for the hourlong format. It all comes back to content: An interactive panel with 3-4 well-known experts on a really engaging topic warrants an hour. People will make time for it if it’s helping them solve a business problem. Read the full article.
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