Individual accounts of "favorites" from South by Southwest Interactive (SXSWi), the interactive conference that just wrapped up in Austin, are by nature very skewed. The individual can only be in one place at a time, obviously (look for a solution to this one-place-at-one-time issue coming out of SXSWi 2014, though!)
That said, here are some quotes I found resonant from this year's event.
- Don't trust anyone without calluses on their hands. I love this statement from Eloqua's Joe Chernov (@jchernov)-moderated panel, "The Message is the Messenger."
- Ranking is NOT A METRIC. What matters is conversions. Thank you, Duane Forrester from Bing and Matt Cutts from Google, for the tough love on obsession over search rankings.
- The new gatekeeper is time. People are accessible, you can reach almost anyone now. But they will have limited bandwidth to engage, so be sure you have something to say. That was from "Ditching the Book: Running a Business YOUR Way."
- Why are those llamas standing in front of the door? To decipher this one, check out the pictures from the Bulldog Solutions/Eloqua "The Good, The Bad and The Thirsty" party and "Like" our page for future event updates.
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