Online marketing offers so many advantages. It's scalable, trackable, measurable, cost effective. So it's easy to forget the value of an in-person meeting in a world where digital body language tells us so much about a prospect's interest.
Our Smart Marketers Series 2011 reminded us recently of just how compelling peer-to-peer collaboration can be. As SiriusDecisions' John Neeson stated, "Face to face collaboration, there is no substitute for it. Having the ability to collaborate becomes critical. Senior executives want to be communicating with their peers." See more of what John had to say, below.
The recent Smart Marketers events in San Jose, CA and Chicago brought together marketing directors and VPs across a range of verticals. All were interested in hearing how Motorola Solutions has tackled the complexity of the demand center, the model recommended by SiriusDecisions for effective and efficient demand generation. Lively Q&A and an even livelier lunch followed.
Interested in attending the next stop in Atlanta on June 8? Register here.
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