A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis

In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”

Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?

Radio listeners in 1972 opted for Elvis’ concise, vibrant message over long-winded bombast.

Your readers will make the same choice when it comes to reading e-mail messaging.

Listen to “Nights in White Satin” here.

Get that song out of your head by listening to “Burning Love” here.

~Tom