Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team... or that almost 17% of those responding to the survey aren't even sure.
I'll leave the philosophical question of whether disappointing data is better than no data at all for a later post. For now, I'd like to invite the Bulldog Community to register for a BtoB Online panel on September 1 highlighting new benchmark data showing how BtoB marketers are finding and nurturing high-quality leads and accelerating their sales pipelines.
New Benchmark Data on Effective Demand Generation: How Do You Compare? will feature Bulldog CEO Rob Solomon, global research firm Frost & Sullivan's Naylor Gray, and Steve Woods, CTO of Eloqua. They'll review the findings mentioned above, as well as additional benchmarking in four key areas: strategy, database growth, content development and marketing automation. Don't miss it.




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