New Video: Building Blocks for World-Class Demand Generation

When the "elevator speech" for what your company does starts to require a skyscraper, it's time to find a visual way to describe what you do.
 
And so we introduce "Building Blocks for World-Class Demand Generation," a new stop-motion video about Bulldog Solutions' philosophy, brand promise and proprietary systems and services. Watch it here.
 
The building blocks video incorporates an immediately resonant image--the block--to convey the complexity of powerful demand generation. The fact is, a lot of BtoB marketers do have some of the building blocks in place to create really effective demand generation programs. We know from the data we've collected via our Executive Benchmark Assessment, for example, that 53% of marketers have done the strategic groundwork on buyer personas; two-thirds can do at least basic segmentation of their house database; and half have in place a marketing automation platform, which is critical to lead nurturing and buyer-focused communications.
 
But we also know from our work with many highly respected business brands that most marketers don't have every single block in place. So we set out to create a video that explains, at a high level, what those building blocks are, why they're important, and how we help our clients put them all together.