In this month's Marketing Watchdog Journal, Senior Creative Developer Brian Maschler reviews the design decisions that went into the development of our new Multimedia Gallery. Building a multimedia gallery to house multimedia projects is a lot like cooking dinner for a friend who is a four-star chef. Or, say, being part of the marketing department at a marketing services company. You have to play your A game. Brian tells an interesting story of how and why we built the gallery.
"A typical advertising agency would create a "portfolio" of the most attractive examples, regardless of the marketing results of the campaign. For us, the performance of the creative tools matters. A lot. These tools are designed to meet sales and marketing needs such as data capture and lead generation. So we chose to present each asset in a "case study" format, identifying the marketing need and explaining how our solution met it."
View the gallery here.
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