rss

MarketingSherpa's Real-time "Whiteboard" Now Available

MarketingSherpa has made the "whiteboard" from this year's B2B Marketing Summit available to their entire audience. But I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class notes.

How Facebook Can Get You Fired

Buzz Marketing Blogger Paul Dunay (and sometime Bulldog Content Network contributor) has some sage and funny insight into ways Facebook can get you in trouble.

Writing the Lead Scoring Rules

How great it would be if you could unwrap a brand-new box of marketing automation or CRM technology, plug in a few cables, hit "Start" and have your demand generation dreams come tru

Curing the Content Headache

Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of