We got some great feedback on Bulldog VP of Best Practices and Strategy Terry Flaherty's presentation yesterday at the MarketingProfs forum in Boston.
For those who weren't there, here's the promised copy of the slide deck for "How to Deliver the Right Metrics to Your CMO and Earn More Recnogition for Marketing."
Terry was joined by Jon Vlock, Director of Client Marketing for UBM TechWeb. Jon gave a very straightforward answer to the question, What do C-level Execs Expect and Value?
- More revenue.
- Less sass.
- Total agreement with everything I say.
- More credit given to the CFO and me.
Comments
This atirlce achieved exactly
This atirlce achieved exactly what I wanted it to achieve.
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