MarketingSherpa's B2B Marketing Summit earlier this month included an interesting wrinkle: A real-time "whiteboard" of key takeways from the event session and "Monday Morning Action items." "E" for effort for the MarketingSherpa team for trying to make the event findings actionable and memorable.
They've now made the whiteboard available to everyone. I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class notes.
It's organized by speaker and by category, namely the five "levers" of lead generation:
- Volume
- Quality
- Marketing and Sales Alignment
- Nurturing
- Velocity




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