In this issue of the monthly Sales and Marketing newsletter from Bulldog Solutions: A briefing on how to build a sales playbook that increases the likelihood of a closed deal; plus, a new guide to social media for CMOs. 
- See the full February issue.
- The Essential Sales Playbook: Helping Sales Close the Deal. Download.
- Institutionalizing a Two-Way Street (And Other Tips for Making Playbooks Work). Read.
- The Good, the Bad and the Thirsty: An Eloqua and Bulldog Solutions event at SXSWi. RSVP on Facebook.
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