Not in the mood to hear Eloqua Chief Deliverability and Privacy Officer Dennis Dayman's EEC podcast about email practices?
Read the print version, part of the EEC List Growth and Engagement podcast.
Find it in the May Marketing Watchdog Journal. Great, actionable advice on:
- Understanding and maintaining your sender score (and why it matters for deliverability)
- Watching email trends over time rather than once or twice post-campaign
- Better segmentation. "We're talking about giving prospects what they really want based on their clickthrough behaviors. And if they are getting what they want, they are less likely to hit the spam button and your reputation will increase as a result."
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