Content-sharing continues to migrate from traditional tactics like e-mail forwarding to a more robust social experience. So it’s increasingly important to make it a no-brainer for your audience to spread the message.
In this article from the March edition of Marketing Watchdog Journal, our social media task force leaders explain how we did it with lead-generation Webinars.
"We weren't so successful right out of the gate. Our very first attempt at adding social links to Webinar e-mails didn't get one single clickthrough (sad face). Upon review, we realized that our original layout, which simply slapped a few social media icons below the traditional "Refer a Colleague" option, didn't go far enough to create an integrated sharing experience.
Back to the drawing board."
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