In this month's Marketing Watchdog Journal:
The rewards of marketing automation are earned by effort and planning.
Build a strong process and your people and technology investments can fall into place. Read more "truths" about marketing automation and take the Executive Benchmark Assessment to see how you measure up. Also in this issue:
- A behind-the-scenes look at using Twitter to drive Webinar registration
- How to use the principles of baseball to enhance your search marketing strategy
- Marketing execs talk about agile marketing, left-brain/right-brain and more
- An invitation to an on-demand Webinar, Six Truths About Marketing Automation (and How to Face Them)
- And join us June 22 at the BtoB Leading Edge Virtual Tradeshow to see a case study of how CompassLearning doubled qualified leads. Register.
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