Eyeing Marketing posted some observations on our successful Refer a Colleague program for Marketing Watchdog Journal.
So, I was very happy when I received an email from bulldog solutions a couple of weeks ago when I noticed they were being creative with their refer a friend. Instead of just telling their audience to forward it to their colleagues, they gave them an incentive for doing it by entering them into a drawing to win a Nano if their colleague(s) sign-up. BRAVO! Plus, they added the name of the winner of the previous month, which is great because it shows everyone that people do win.
We’ve posted frequent updates on the incentive, which has been not only successful in terms of generating referrals, but a great R&D lab for messaging and other aspects of the incentive tactic.
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