Tony Jaros, VP of Research with SiriusDecisions, will be featured May 22 on a Hoover’s Webinar covering the topic of “Fusing Field Marketing with Sales.” Campaign management has heroically worked around Tony’s busy schedule (in the days when he’s normally have a rehearsal, he’ll be at Summit2008 in Las Vegas) but I’ve heard Tony speak before, it’s worth it.
Tony asks the question (I’m paraphrasing):
If field marketing is the best-funded marketing function in the BtoB universe, encompassing critical marketing tasks such as sourcing, nurturing and demand creation, why does field marketing still struggle to pinpoint its role, and tightly integrate itself with sales?
The session includes a blueprint for closer alignment.
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