In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took a look.
Some of the trends that became apparent through our findings:
- The continuing battle against e-mail fatigue
- And expanded definition of e-mail marketing
- A resolute belief in e-mail as a marketing tool (e-mail is dead. no, wait..long live e-mail!)
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