A CMO Who Works with CMOs Shares Traits of Successful CMOs (got that?)

Eloqua CMO Brian Kardon shares Five Traits of Successful CMOs in this recent observation. They all boil down to one key idea: Successful CMOs are about more than the marketing department. They understand and are concerned with the entire business, have a strategic outlook and are willing and able to practice what they preach, whether that's Tweeting,  creative testing or getting along with the CFO. Read the full post here.