The American Marketing Association will host Mark Clemente, senior VP of strategy and development for the CMO Council, for a July 9 live Webinar covering key findings from the CMO Council’s Business Gain from How You Retain report.
The report was produced in April by Global Fluency (which runs the CMO Council) with CSC, IBM and D&B. It addresses the challenge of customer churn, and looks specifically at how marketers are using (or should use) the rich sources of data now available to them to improve their customer connections.
You can register here.
Comments
I like that CMO council
I like that CMO council shared his experience and explained what we need to do to be more successful in our marketing strategy. I look forward for other seminars as well!
Pete
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